Vindico Retail to prepare retail strategy for Qiddiya Resort Core

Qiddiya is one of Saudi Arabia's major entertainment destinations. A destination of that scale needs a plan for what retail, dining and entertainment it will hold, where, and in what order, before any of it is designed.

Vindico Retail was appointed through Insignia to prepare the detailed planning strategy for retail, dining and entertainment at the Qiddiya Resort Core, and delivered it later in the same year.

The expensive mistakes in a destination are made in the first plan, not in the fit-out. Getting the retail and dining mix right early is worth more than any later correction.
Peter Row, Founding Director

Strategy at this stage is a set of decisions about mix, sequence and operating model that later design work depends on.

Our advisory work draws on what we have delivered on the ground. We know what a plan has to anticipate because we have been the ones to open the units.
Paul Mathews, Chief Operating Officer

Vindico's role was the planning strategy. Delivery of the Resort Core and its retail sits with Qiddiya and its other consultants.