SEVEN appoints Vindico Retail for Retail Delivery Stage 2

SEVEN, Saudi Entertainment Ventures, is building a national programme of 21 entertainment destinations in 14 Saudi cities. A programme of that size cannot rely on each site setting its own tenant rules.

SEVEN has appointed Vindico Retail to prepare the design guides for its destinations, as part of the first phase of the second stage of its retail delivery programme.

A national programme needs a single rulebook. Writing it before the first destination opens is what lets the last one be built to the same standard as the first.
Peter Row, Founding Director

One set of guides across many destinations means a tenant or operator meets the same standard in every city. Designed to be kept live as the programme grows, the guides link what is agreed with each operator to design review and delivery, so reviewers in every city assess submissions against the same expectations.

The guides are written to be used by operators and their designers, not only by SEVEN's own team. That is where most of the value is.
Paul Mathews, Chief Operating Officer

Vindico's role is the design guides. The design, construction and operation of the destinations sit with SEVEN.