3DWD and Vindico Retail deliver shopfront activation

3DWD, the Amsterdam creative services agency, has partnered with Vindico Retail to offer shopping centre managers and developers access to its vacancy management capability across the Middle East.

With retail property and brand clients in over forty countries, 3DWD designs activation solutions for vacant shopfronts, specialising in three-dimensional graphics and animation using its own design and rendering technology. The approach grew out of showing the potential of empty space, with generic and branded store designs customised to the location.

Vindico and 3DWD is the perfect partnership. We share a common market niche and have the same desire to support our clients through the changes their businesses are experiencing. Having been in the Middle East for over twelve years, Vindico has the local relationships and team to support the delivery of our product across the region.
Dion Pouw, Founder and CEO, 3DWD

Peter Row, Founding Director, says what was once a property perspective on unlet units has become a customer-centric approach to the retail environment, and that as owners and managers deepen their focus on customer experience, the treatment of dormant retail space matters more. Paul Mathews, Chief Operating Officer, points to the fit between the two firms' processes as what allows a more proactive, coordinated approach to getting the right vacancy solution into the right location.